Marketing management / (Record no. 27251)

MARC details
000 -LEADER
fixed length control field 00406nam a2200169Ia 4500
001 - CONTROL NUMBER
control field 27442
003 - CONTROL NUMBER IDENTIFIER
control field Ost
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260507160201.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 251113s9999||||xx |||||||||||||| ||eng||
040 ## - CATALOGING SOURCE
Transcribing agency nitttr
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number K79M
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 #0 - TITLE STATEMENT
Title Marketing management /
Statement of responsibility, etc. Kotler, Philip, Keller, Kevin Lane
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        National Institute of Technical Teachers Training & Research National Institute of Technical Teachers Training & Research 05/07/2026   658.8 K79M 44763 05/07/2026 05/07/2026 Books