Marketing Models. (Record no. 33459)

MARC details
000 -LEADER
fixed length control field 00835nam a22002897a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260519102237.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260519b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788120314757
040 ## - CATALOGING SOURCE
Transcribing agency IN-NITTTR
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number L728M2
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lilien, Gary L.
245 ## - TITLE STATEMENT
Title Marketing Models.
Statement of responsibility, etc. by Gary L. Lilien, Philip Kotler and K. Sridhar Moorthy/
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Delhi.
Name of publisher, distributor, etc. PHI Learning Pvt. Ltd.
Date of publication, distribution, etc. 1992
300 ## - PHYSICAL DESCRIPTION
Extent xv, 803 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Models
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer Behavior
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Market Analysis
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Quantitative Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Decision Making
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business Analytics
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Moorthy, K. Sridhar
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction National Institute of Technical Teachers Training & Research National Institute of Technical Teachers Training & Research 05/19/2026   658.8 L728M2 50365 05/19/2026 05/19/2026 Books