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Strategic brand management : building, measuring, and managing brand equity / Keller, Kevin Lane

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Keller, Kevin Lane

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TextLanguage: English DDC classification:

658.827 K281S

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	National Institute of Technical Teachers Training & Research				658.827 K281S (Browse shelf(Opens below))					Available			045520

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Previous	658.82 G577S Secrets of overcoming sales resistance /	658.82 S48 Selling the book : a bookshop promotion manual /	658.823 T226T Techno-market survey report on packaging. /	658.827 K281S Strategic brand management : building, measuring, and managing brand equity /	658.827 P84 Positioning : the battle for your mind /	658.827 R44I The 22 immutable laws of branding /	658.827 S55B Brand positioning : strategies for competitive advantage /	Next

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