Lilien, Gary L. <br/><br/>
Marketing Models. 
by Gary L. Lilien, Philip Kotler and K. Sridhar Moorthy/ 
 - Delhi.  PHI Learning Pvt. Ltd.  1992 
 - xv, 803 p. 
<br/><br/><label>ISBN: </label>9788120314757 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management <br/>Marketing Models <br/>Strategic Marketing <br/>Consumer Behavior <br/>Market Analysis <br/>Quantitative Marketing <br/>Marketing Decision Making<br/> Business Analytics
<br/><br/><label>Dewey Class. No.: </label>658.8  / L728M2