TY  - BOOK
AU  - Lilien, Gary L.
AU  - Kotler, Philip  
AU  - Moorthy, K. Sridhar 
TI  - Marketing Models
SN  - 9788120314757
U1  - 658.8 
PY  - 1992///
CY  - Delhi.
PB  - PHI Learning Pvt. Ltd.
KW  - Marketing Management
KW  - Marketing Models
KW  - Strategic Marketing
KW  - Consumer Behavior
KW  - Market Analysis
KW  - Quantitative Marketing
KW  - Marketing Decision Making
KW  -  Business Analytics
ER  -